Payment Method or Smart Cashier

Usefulness and purpose :

all payment method will show in leftbar. the action for this part when customer click. will showing the data in the middle section

Usefulness and purpose :

all payment method will show in leftbar. the action for this part when customer click. will showing the data in the middle section

Usefulness and purpose :

all payment method will show in leftbar. the action for this part when customer click. will showing the data in the middle section

Usefulness and purpose :

1. “Lihat perbandingan” can be click to show up the pop up and give the information to compare price in provider and another provider

Usefulness and purpose :

1. your credit card that you have used will be choose by arrow beside credit card image or choose in drow down in the second line because if you have a lot of card you will be choose easy in dropdown. icon promo to represent credit card has a promo

Usefulness and purpose :

1. order time expired.

2. this part to show information to customer notice when you buy with Bank Transfer be- cause have last three unique number

3. “Lihat detail” can be click to show up the pop up information detail order

Usefulness and purpose :

this is our landing page to payment module or smart cashier.

Usefulness and purpose :

Gopay method will be move to another page and show the detail price with gopay balance. and than if you click a button “bayar” will be show the pop up confirmation.

Usefulness and purpose :

this page same layout with virtual account and toko ritel, but bank transfer need to input for a name account holder for data verification.

Usefulness and purpose :

this page same layout with Toko ritel and toko ritel, but Virtual account need to input for a name account holder for data verification.

Usefulness and purpose :

this page same layout with Bank Transfer (Verifikasi Manual) and Virtual Account, for alfamart verifica- tion will be automaticly to be confirm if you paid in alfamart

Usefulness and purpose :

1. this symbol for represent hint important information

2. will show the order & payment detail when user click ‘Detail Tagihan’ section we made a full page pop up because detail order its to many information must be show

3. alert if when customer wrong input number card is false

Element Changes Summary:

1. Centered payment summary

2. Snippet logo of each payment method

3. More visible and clickable payment method button

Experiment Audience Profile | Composition Based on Traffic Source & City

1. Users were distributed evenly across all variants and audience profile (i.e traffic source, city, User Type, Age Group, Environment), which means that the experiment results purely represent the effect of each variants to user engagement.

2. The charts shown beside confirm that sessions composition is spread evenly across all traffic sources (Paid, Owned and Earned), as well as cities, age group, returning/new users, and environment for all variants, hence, it is safe to infer that these factors would not affect the engagement metrics and any effect on the metrics will be caused by the experiment.

Metrics to Measure and Determine Winning Variant

Avg. Time on Cashier Page

1. Variant 1 has 32% lower Avg. Time spent on Cashier Page compared to Original with confidence level of 95%.

2. It is much easier for users to use variant 1 of cashier page compared to original version

3. Looking at design / layout perspective, variant 1 has a more visual clickable button and smoother user interface, this could be the main reason why users are leaving the cashier page faster.

% Exits on Cashier Page

1. %Exits is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).

2. Variant 1 has 33% lower %Exits on Cashier Page compared to Original with confidence level of 95%.

3. Combining this insight with the avg. time on page indicates users are likely to spent less time on cashier page but not leaving the website or app.

% Click ‘Konfirmasi’

1. Another metrics to measure is % Click ‘Konfirmasi’. Cashier page is located at the end of the funnel so we would expect high % Click ‘Konfirmasi’ as users who reached this page have high buying intention.

2. The test result shows insignificant result with 95% confidence level even though the % difference is quite big. But due to low sample size, it is too early to conclude that the % Click ‘Konfirmasi’ is different from those 2 groups.

3. Combining this and previous insight we can conclude this experiment has helped users to leave cashier page faster but didn’t trigger to have different % Click ‘Konfirmasi’.

4. From user journey perspective, this insights is align as cashier page located at the bottom funnel, there are many factors to drive higher % click ‘Konfirmasi’ button from upper funnel.

Sessions to Thank You Page

1. Another metrics to measure is Sessions to Thank you Page. Cashier page is located at the end of the funnel so we would expect high % Sessions To Thank You Page as users who reached this page have high buying intention.

2. The test result shows insignificant result with 95% confidence level even though the % difference is quite big. But due to low sample size, it is too early to make a conclusion.

3. Combining this and previous insight we can conclude this experiment has helped users to leave cashier page faster but didn’t trigger to have different sessions to thank you page.

Key Takeaways

Users that are exposed to ‘Variant 1’ cashier page are more likely to leave the cashier page faster but not leaving the website or app (less avg. time on page and %exits) with 95% confidence interval. However the difference is not significant for %Click ‘Konfirmasi’ and %Sessions to TY Page. This means, users find it easier to navigate by using ‘variant 1’ cashier page but to have different % success rate (click ‘konfirmasi’ or sessions to thank you page) will need more experiment.

Background

Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experience confusion. If more people encounter similar problems, recommendations will be made to overcome these usability issues. we are to know how user wants with experience and behavior indonesian people

What we want to know?

1. Did it take you more time to find what you were looking for payment method that you needed on our payment page?

2. How easy to understand the information on our website?

3. How visually appealing is our website?

4. The text is clearly written and easy to read?

5. Overall, how well does our website meet your needs?

6. What is the most important feature you think we should add? 7. how user notice a navigation symbol, icon and many more? 8. How often do you shop on e-commerce?and JD.id?

People Personal Information

1. Behaviour and experience user to the ecommerce, especially JD.id

2. Job

3. Occupation

4. Age

-Tokopedia

Tokopedia the one and only ecommerce in indonesia have layout to show all the bank, company, many more. but i think the total click and view much more than our current cashier but more informative

-Lazada

Lazada layout like our new cashier. and the step more informative

-Bukalapak

the last competitor is bukalapak, design similar like new cashier but more step to input data need move to the next page

1. The current cashier have a layout similar like tokopedia payment method. show all the payment method and company we provided. we want to change layout similar like bukalapak but more informative and step will be easy to use.

2. a new design in credit card page have a layout similar like tokopedia. but we have different values and designs more good than tokopedia doing.

Conclusion

This testing purpose is for find the good solution and the right transformation about revamp. we want to know how user wants, all user want a easy and friendly to use. we should be give to user a good interface and flow. no need faster flow if user not comfortable and and not provide information clearly. and the result from interview randomly user we found the right conclusion. revamp the new layout to be more consistent and more informative. and the new cashier designb have spesification for that

Weakness & Strength

Current Design

- Weakness

1. The current cashier to much letter make a user hard to find a payment method and provider that will be choice

2. the scroll is longer to get to the bottom and back again to top, if more payment method will be add new in JD the scroll wil

- Strength

1. if you are familiar with this cashier or smart users will be quick to make payments because it is done on one page only

2. show information on all payment methods and companies provided